Run Facebook Lead Ads In 2024 – Best Practices

Run Facebook Lead Ads In 2024 – Best Practices, If you’re looking to increase Facebook ad performance, then in this blog, I’m going to walk through step by step one of Meta’s new features that would allow you to, it’s destroying your competition. Now, we’re not only using this internally for my agency, We’re also using this practice to make a lot more money for my clients. Now, the first thing you need to understand is that marketing is a scientific practice of hacking the human mind. That is why mega-corporations like McDonald’s, Apple, Nike, etc., all paid top psychologists to work in the marketing team and help craft the best marketing campaigns. Now, I’m giving you some key insights to make the human brain stop and pay attention. Now, since I have your attention, I want you to take a look here so you can understand the psychology of marketing. So all human brains are comprised of three parts. The first is the reptilian brain, which is used for making decisions. The second is the limbic brain, which is utilized for emotions as well as storing memory. And then the third is the neocortex, which is used for rational thinking, aka logic.

Now, why this is as follows. Let’s say you’re driving down the road, you are not paying attention to all the oncoming cars or all the passing cars that are coming by, unless, for example, it’s a Ferrari or Lamborghini. Now, this is what we classify as a novelty, which would then trigger the reptilian brain to send that information up to your neocortex, which will allow you to analyze it and pay attention to it consciously. Now, the reason that this happens is because the reptilian brain is constantly filtering out 90% of all of your senses’ information, only passing about 10% up into your conscious mind. Essentially, what this means is that there are triggers that allow your brain to stop, pay attention to something, and then send that information up to the top part of your brain so you can analyze it consciously. Now, I’ve actually gone ahead and done a lot of research on this, and here are some triggers for the reptilian brain specifically. I’m not going to walk you through each single one of them. So if you want to stop, take a screenshot of it, you’re more than welcome to.

But right off the top we have things like sex, money, status or power, and novelty, which is actually what we’re going to be speaking about today, before and after photos, which is why if you see a before and after transformation of a house or someone’s body scrolling on Facebook, you will stop and pay attention to it, self-image things that make you more healthy or better fitness or more wealthy, what’s in it for me? And the list goes on. But again, for our blog here today, we’re going to be paying attention to novelty, which can be described as the quality of being new, original, or unusual. Now that we have that concept in mind, I’m going to throw you back on my screen and walk you through step by step how we can apply this to Facebook’s new feature. So right off the top, you’re going to come up here. You’re going to create a new campaign. You are then going to choose the lead objective. Hit continue. A hundred % of you want to hit a manual leads campaign. Don’t let Facebook tailor this and waste your money for you. You are then going to go to the ad set.

You’re going to scroll down and make sure that this is an instant form. We don’t want it to be Messenger or instant forms and Messenger. We only want it to be instant forms. You are then going to click on this New Leads Add-Up just down here. You’re then going to scroll down to the form section where you can create a new form. We’re going to start from scratch and then we are going to click on Rich Creative. Now this new Rich Creative is a fantastic way to increase that novelty and make something appear new because not many marketers are utilizing this and there are some awesome things that you can do inside of it. So we’ll dive into that as well. For this example, I’m going to be an agency that works with dentists who sell Invisalign and we’re going to create an ad for my client. We’re going to open up the intro. For the headline, I’ll go something like straight teeth, fantastic prices. I’ve gone ahead and created a form just so you can see exactly what it looks like. And surprise, surprise, I used a before and after, which again elicits that person to stop, and pay attention.

It sends that information up to the neocortex and gets them to pay attention. What’s also really cool is that it takes the color scheme from the image. As you can see, the button is now pink instead of the traditional blue. Again, that novelty, it looks different, it feels different. For the headline, I went with straight teeth and fantastic prices. For the overview, which is shown down here, it says, We restore confidence with a beautiful smile everyone deserves. Then we go ahead and we add a few different benefits. So discrete braces, no metal tracks, fast transformation, and amazing prices. You can also go ahead and add how it works, which I toggled on. Then if you see here, it says, friendly consultation, where we’ll scan your teeth and show you week-by-week progress, and then two, beautiful smile, change your liners and watch your smile transform. Very simple, two-step consultation, and then scrutinize your smile transform. We also went on and added the social proof tab, which we call reviews, where you can go ahead, can add reviews directly in the form, again, if you look back at that document I had before and after reviews, these are all things that trigger the reptilian brain to pass information up so that you are starting to analyze and be aware.

People are going to see my child no longer hide her smile. She smiles with big and bright confidence. Or he made me feel positive about myself by helping me find a great smile. You can also go ahead, and add reviews in there. Then we go ahead with the qualification questions where we have how long or how soon are you looking to get braces. In the form of the question, I went ahead to do that there. I turned on the conditional logic where it says how soon are you looking to get braces? We have a few different answers as you see, zero to two months, two to four months, four to six, or six plus. Now, what’s cool is we can create multiple endings depending on which answer they choose. As you see here, for 0-2 to 4-6 months, if they click on any of these bubbles, we send them to the ending page one, and then if they hit six plus months, we send them to a second ending page. That is the question. Then as you see this nice little blurb down here that would go back into the intro where if we scroll down at the very bottom, you can go ahead and you can add an incentive where I put insane discount plus free teeth whitening, spots are running out fast.

Now we’re going to dive back into this questionnaire for the qualification. If they hit zero to two or four to six or any of them in between, the ending page for this would say, Wait, you’re not done. Tap the button below to claim your free whitening and secure your promo price. They would tap here. We would then send them to a landing page with a calendar embed that way you can schedule a call. Then if they indeed hit six-plus months, we created a separate ending page that says, Thanks for your input. A member of our team will reach out to you shortly. Tap the button below to check out more before and after transformations, where again, we can now send them to a separate landing page that doesn’t have a calendar embedded because maybe they’re not that serious, the six-plus months. Maybe they’re just coming on to see what the price is. So instead, we’re going to take their information. We’re still going to follow up with them and nurture them. On top of that, we’re going to send them to a new landing page that has a bunch of before and afters so that we can continue to nurture them and get them used to the brand, get them used to your client’s company, and again, nurture that lead.

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